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Ted London

Senior Research Fellow, William Davidson Institute

Contact Information:

• tlondon@umich.edu

Major Projects:

• Directs the Base of the Pyramid Initiative, a program that generates research and innovative thinking on market-based strategies to effectively serve the four billion people at the base of the economic pyramid.
• Recent research on challenging conventional thinking on business strategies for emerging markets, specifically exploring the unique impacts of market-based approaches on poverty alleviation.

Country:

• Malawi

School:

• William Davidson Institute