Ted London

Default People Image

Senior Research Fellow, William Davidson Institute

Map malawi
Contact Information:
Major Projects:
  • Directs the Base of the Pyramid Initiative, a program that generates research and innovative thinking on market-based strategies to effectively serve the four billion people at the base of the economic pyramid.
  • Recent research on challenging conventional thinking on business strategies for emerging markets, specifically exploring the unique impacts of market-based approaches on poverty alleviation.
Country:
  • Malawi
School:
  • William Davidson Institute