Young Hoon Lee

Professional Sports Business in Korea

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This lecture addresses the business in Korean professional sports leagues in comparison to the North American professional sports. In particular, baseball will be discussed in detail since the baseball league (Korean Baseball Organization, KBO) is the most developed among various sports leagues in Korea. The lecture will map out the state of KBO revenues, costs, profits, team values, and regulations in the player market, and the state of competitive balance compared to MLB.