Yeidy M. Rivero is an Associate Professor in the Department of Screen Arts and Culture and the Program in American Culture at the University of Michigan, Ann Arbor. Her areas of interest are television studies, race and ethnic representation in media, and Latin American, Spanish Caribbean, Latino, and African diaspora studies. Her work has been published in journals such as Media, Culture & Society, Feminist Media Studies, Television & New Media, Global Media and Communication, Cinema Journal, and Critical Studies in Media Communication. She is the author of Tuning Out Blackness: Race and Nation in the History of Puerto Rican Television (Duke University Press, 2005). Her current book project focuses on Cuban commercial television, 1950-1960.