Professor, Political Science
tbrader@umich.eduCenter for Russian, East European, & Eurasian Studies; CREES Faculty Associates; WCED Faculty Affiliates; Weiser Center for Emerging Democracies
Education/Degree:
Harvard University, PhD (Political Science); Dartmouth College, AB summa cum laude (Government)
Highlighted Work and Publications
Election Night’s Alright for Fighting: The Role of Emotions in Political Participation
Ted Brader, Nicholas A. Valentino, Eric W. Groenendyk, Krysha Gregorowicz, Vincent L. Hutchings
To view abstract, please click here.
Name of Periodical: Journal of Politics
Volume Number: 73
Issue Number: 1
Year of Publication: 2011
What Triggers Public Opposition to Immigration? Anxiety, Group Cues, and Immigration Threat
Ted Brader, Nicholas A. Valentino, Elizabeth Suhay
To view abstract, please click here.
Name of Periodical: American Journal of Political Science
Volume Number: 52
Issue Number: 4
Year of Publication...
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
Ted Brader
Campaigning for Hearts and Minds is an innovative book that is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with results that challenge conventional wisdom. Among the surprising findings are that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads."
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